2014 Hot Tech Trends
Thursday, 16 January 2014
The Event App
We’ve seen loads of hype but in 2013 the event app took off. We took the plunge late last year along with many other businesses and our app INTO is going to be a big feature for clients this year.
We’re not alone. You only need to read industry blogs to see that the debate isn’t about what app to use but how to drive usage, engagement, feedback and networking via event apps. This is the real challenge for the sector: getting delegates to download and make full use of the app to enrich their experience and give the event owners the opportunity to talk to delegates.
Slicker Registration & Check-Ins
Registration and check-in has long been a challenge. Yet elsewhere in the wider travel and leisure sector, tech is driving massive improvements for customers. Smartphones and tablets are ubiquitous in business.
So why isn’t more being done to utilise these tools to simplify processes for delegates? We expect to see initiatives that reduce the stress of cumbersome registrations and long queues.
The events’ sector has been a late arrival to the social media party. Yes we’ve all been tweeting and using LinkedIn but as a sector can we truly say we’ve embraced social? This year will usher in a sea change. As delegates use more apps they’ll also want to make more use of the social options.
This will range from simple contact and service conversations (Where can I park? What time’s check-in?) to genuine conversations with event speakers. For the savvy planner the social conversations can help amplify awareness of events, drive more engagement and improve the delegate experience. But it doesn’t end there. Innovation is driving new tools such as social seating apps seats.io and socialtables.
The Delegate Score Card
Growing delegate use of apps is also going to cause an explosion in delegate reviews and ratings. Speakers, the stale pastries at breakfast and everything else will be rated and reviewed. We’ve seen it across the web, with TripAdvisor and Amazon leading the way (and sometimes suffering the consequences). The delegate reviewer is coming and is here to stay. This can only be a good thing as it’ll keep everyone involved at the top of their game.
Tech in 2014 is definitely going to be exciting and challenging for the sector. There are risks but plenty of opportunities too: to talk to delegates, to deal with small issues before they become big, and to really enhance the event experience.