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How wearable tech could revolutionise the events industry

Friday, 09 October 2015

Apple WatchThe wearable technology revolution is upon us. Despite the faltering of Google Glass, a myriad of applications including the Apple Watch, are popping up in both the consumer and business arenas. 

They can measure your daily steps, inform you of upcoming appointments, and send text messages to your wrist, but what do they have to offer the event industry? 

More enthused clients

Virtual reality devices like the Oculus Rift offer the opportunity to provide a truly immersive and realistic projection of how event spaces will look and flow, allowing clients to get a real feel for what to expect from the finished project.

Better-organised event planners

Wearable technology has the power to greatly boost convenience and efficiency. With data, task organisation and communication quite literally at your fingertips, event planners have the potential to speed up and streamline processes significantly.

More efficient registration and purchase

Many large consumer events are transferring to cashless systems. On arrival at Barcelona’s 2015 Sonar music festival, attendants received a smart, cash-loadable wristband, which acted as entry pass and currency. In future, such scannable devices could be dispatched in advance to visitors, allowing smoother registration and entry via automated gateways.

Better-informed delegates

As the cost of wearable tech comes down, the potential arises for information-loaded devices to be provided to delegates. These could be scanned at different points in an exhibition or conference venue to unlock timely, relevant information.

Greater audience interaction

Getting the delegates actively involved with the programme of events is much easier now that they have their own portable communication devices. Wearable tech offers the opportunity for real-time feedback, live voting and real audience engagement.

But, be aware...

The advantages of wearable tech all hang on good connectivity and networks. Checking that your venue has excellent wireless connectivity is absolutely essential, or you will end up with tech malfunctions and frustrated delegates!

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