Blog

To innovate and educate

Wednesday, 03 May 2017

Being one step ahead of the curve is important to any event manager. mclcreate has its own Innovations Director, whose job it is to research and source, or create, solutions that will bring your event to the forefront of people’s minds, whether it be the engagement created or the conversations started.

Darren Coutts, Innovation Director

If you look back at the rise of event technology over the past ten years, you will see a shift in the way people see events, and even the reasons behind why events are being held in the first place.

No one wants to sit and be talked at for two hours. The focus of an event is to engage with the audience and it is part of my job to research new and exciting ways to do just that. I discuss with our clients what the aim of their event is, and then look at the solutions we can create to make that happen for them.

One of the most important things in this industry is to ensure that we are not standing still. The tech world is fast-paced and we need to keep on top of it and be willing to go one step further, making every event unique. We work with a number of technology partners providing solutions for delegate registration, webcasting and BYOD Q&A software, each time shaping and enhancing the offering into new solutions. I am currently writing a program to provide a collaborative working forum for clients that can be branded to the theme of an event.

I have been in the events world for a while, I started out at mclcreate in 2001 managing the Edinburgh office. Since then, I have seen the company grow into one that focusses on the conversation, and even internally we have brought in a number of innovations that allow for inclusion of all staff, even if we are hundreds of miles apart.

The power of conversation drives businesses and should be the driving force behind any event, whether it be an internal staff meeting or a consumer facing show. Keeping audiences engaged through new innovations is key if you want your event to be a success.

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