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Blooming Marvellous! Standard Life Opening Event: Bloom - Edinburgh International Festival

Friday, 28 July 2017 St Andrew Square, Edinburgh, 4-5 August 2017

Signalling the start of this year’s Edinburgh International Festival, the Standard Life Opening Event: Bloom, will transform Edinburgh’s St Andrew Square with projection mapping, animation and a newly commissioned musical score. Celebrating the vibrancy of the city, the event will once again benefit from the technical support and equipment supplied by Blue-i Theatre Technology and mclcreate.

The Standard Life Opening Event: Bloom will take place on the 4th and 5th of August, marking the third year that the International Festival’s artistic associates, 59 Productions, have been commissioned to create imaginative and animated architectural projections. For the highly anticipated event, St Andrew Square will be transformed to create a vast canvas for projection-mapped animations, made possible by mclcreate and Blue-i’s range of premium projectors and equipment. An immersive environment will be created, full rich of colours, textures, sounds and sensations that will put the audience at the epicentre of an innovative visual masterpiece.

Standard Life Opening Event: Bloom’s aim is to represent the ambition of the International Festival’s first chair, Sir John Falconer – Lord Provost of the city, who, in its creation, thought the International Festival should ‘provide a platform for the flowering of the human spirit’. In addition, it also aims to symbolise propagation of the Festival which grew a world leading Festival City in Edinburgh which has been much emulated around the world.

Ross Blair, Operations Manager at mclcreate, comments, “It is always a pleasure to be a part of this spectacular event that celebrates the creative and diverse talent in the unique city of Edinburgh. The city presents the ideal setting to employ the engaging nature of projection. Creating an instantaneous reaction when used correctly, projection can be a hugely powerful tool to create an all-encompassing atmosphere which is exactly the aim of the Standard Life Opening Event.”

When it comes to projection mapping, projects don’t get much bigger than Standard Life Opening Event: Bloom and there are limited technical suppliers in the UK that are able to take on a project of this magnitude. mclcreate and Blue-i’s unique relationship, joint technical knowhow and volume of equipment provides the perfect partnership for this high profile and large scale public event. More projectors than ever before will be utilised for the event with a grand total of 52 varying projectors provided by both mclcreate and Blue-i. This high number is vital in order to successfully realise the creative vision of 59 Productions. Blue-i HQ will also be providing an impressive list of additional tech including 64 outputs, 9 moving head camera channels, 2,700 metres of fibre, 10,000 metres of CAT6, 50 metres of label tape, 1000 cable ties and 688 networking outputs from 38 switches. This, alongside the numerous people allocated for a 7 day rig and across 7,664 sq metres of space, demonstrates the complexity and enormity of the project for the team.

“Edinburgh International Festival marks an exciting time of year for us at Blue-I”, comments Ed Cooper Director at Blue-I Theatre Technology. He continues, “Projects on this scale are rare and always provide a welcome and exciting challenge for the team. Working alongside mclcreate allows us to provide effective support to this spectacular event and we are greatly looking forward to seeing this year’s offering which promises to be even more impressive than ever”.

John Robb, Head of Technical at Edinburgh International Festival comments, “The Standard Life Opening Event truly demonstrates the commitment to innovation and ambition that the International Festival has even in its 70th anniversary year and is a truly fitting start to what will be an incredible 3 weeks of the best theatre, dance, music artists and companies from both the UK and around the world. By working alongside mclcreate and Blue-i Theatre Technology we are able to utilise their expertise and facilities in order to successfully produce such a large scale projection event of immense technical complexity.”

For the first time, Standard Life Opening Event, Bloom, will take place over two days on the 4th and 5th of August at St Andrew Square and will be accompanied by a newly commissioned musical score from award winning composer Nick Powell. Running from 10pm to midnight on a 20 minute loop, it will allow visitors to explore the event at their own pace ensuring they gain the full appreciation of the sheer volume of time, effort and expertise that has been poured into this show stopping event.

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