mclcreate meets marketing man Mike
The Edinburgh office of events production experts, mclcreate, has a new Senior Business Development Manager in the form of Mike Donoghue, who joins the company with 25 years of integrated marketing agency experience, covering advertising, direct marketing, partnerships and business development.
Although based in Scotland, Mike sees mclcreate’s offering as one that is UK wide. “In Scotland, we are aiming for events to get a bigger slice of the marketing cake and move it up higher on the agenda. It’s my belief that events create real return on investment (ROI) and are vital to the marketing mix, for both internal and external campaigns. I see real potential here and across the UK for mclcreate”
Mike has worked in events previously, including his experience at Saatchi & Saatchi, Leith and Story, but was intrigued by the digital arm of the mclcreate business which brings in new and innovative dimensions to an event. “The level of engagement that can be achieved through apps and at-event technology means a more effective experience for the customer and the attendee.”
Tim Spencer, Managing Director of mclcreate comments: “The appointment of Mike to our Business Development team will help us to expand our operations in the competitive Scottish market. We also look forward to him bringing his integrated marketing approach to new and existing clients, further expanding the comprehensive offering and events know-how that we already have.”