mclcreate support Multiplay in delivering Minecon
Thursday, 09 July 2015
The gathering attracted 10,000 gaming enthusiasts from over 70 countries, and was declared the ‘largest convention for a single video game’ by Guinness World Records.
Online video streaming helped the proceedings reach a further 3 million viewers worldwide, with viewers tuning in via YouTube, Xbox Live and Twitch.
Gaming specialists Multiplay briefed event firm mclcreate to design and deliver audiovisual solutions for the convention, including a colossal 36m x 6m screen and over 200 dynamic lights.
mclcreate mobilised its teams and inventory across the country to design, source and install state-of-the-art sound and lighting fit to impress the tech-savvy attendees. Logistical support and supplier handling was also managed by mclcreate, who provided a 5-strong team of account and project managers, alongside 55 onsite technical crew.
Tim Spencer, managing director at mclcreate, said:
“This was a remarkable event on many levels. The combination of live engagement and online streaming was particularly exciting, and points to the future of events."
“Some of these gamers are only 10 to 16 years old but they demand the spectacular! So we had to push the boat out with really slick technology and production.”
The company handled lighting the main features in the expo that sprawled over 18 halls at the London exhibition centre.
They also assembled a 10,000-seater main stage area, two 1,000-seater stages and two 500-seater stages alongside the tournament stage and raised studio.
Multiplay’s Lead Creative & Broadcast Production Manager Steve Wilson said:
“Minecon 2015 was a truly memorable event and our collaboration with mclcreate helped us to bring it to life."
“Minecraft is a global phenomenon, and the pressure was on to deliver a world class event unlike any other, for both the thousands of attendees and the millions that watched online."
"The show was an amazing success that surpassed all expectations of which we are amazingly proud, and mclcreate were key in helping us achieve this."
Minecraft, the game honoured at Minecon 2015, has over 100 million registered users and was developed by Swedish company Mojang, who were acquired by Microsoft in November 2014.