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Showcase to Demonstrate Personalisation Trend

Tuesday, 25 August 2015

More than 200 event organisers and delegates will gather together for the ‘I am the Event of the Future’ showcase evening next month, which will be hosted by Hilton Birmingham Metropole and mclcreate.
The showcase, which will take place on Wednesday, 2 September 2015 at Hilton Birmingham Metropole, will practically consider placing delegates at its heart, utilising the building on personalisation into both the planning and execution of events.
Those invited to the event will be asked to answer a series of questions upon sign-up, which will influence their evening and their stay at the hotel – including the theming and décor of the event, along with delegates’ tastes and preferences in terms of dining and after-dinner entertainment.
Patrick Stapleton, general manager at Hilton Birmingham Metropole, said, 
“We are really excited to be putting on this innovative event with mclcreate. The events market is changing, and it’s important for us to be at the forefront of new developments, so look forward to welcoming the industry once again to enjoy our hospitality and get a glimpse into what the future of events has in store.”
Tim Spencer, managing director at mclcreate added,

“We are in a new era of event production and we are aiming to illustrate, in practical – not cosmetic – ways, just what this means, and I believe the showcase event will demonstrate our abilities in this field.
“What is really interesting is that when you consider this approach with all of our developing integrated services, the impact on events will be huge and game changing.”
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