EMEA Sales Conference 2016

Tuesday, 19 January 2016

The Grand Hyatt, Berlin

EMEA Conference, BerlinThis EMEA kick-off sales conference had delegates attending from all over the world coming together to motivate and inspire each other to smash their 2016 targets and strategize the best way to deliver them.

mclcreate’s delegate & event management team partnered with our in-house AV projects team to deliver each aspect of the event for the client.

Our team researched the location, whittling down options from; Munich, Paris, Berlin and Vienna then sourced the best hotel for the group (which was chosen from various suitable hotels/venues). We organised and managed all delegate logistics, created a bespoke social agenda based on the clients brief, our team was also on-site for delegate liaison and to ensure everything ran smoothly and to time, allowing the client to focus on the key messages and content.

The Grand Hyatt was chosen as the final venue due to its clean cut and corporate image which mirrors this years’ conference messaging. In addition, we noted their capability to host our varied requests from the main meeting room and breakout requirements, to our multiple dinner requests and accessibility from the EMEA region.

The group were welcomed to the hotel with a German style lunch, and went straight into the first session. That evening we hosted the Gala Dinner, turning the room around from a classroom style conference venue to a classy and sophisticated ballroom, all in 2 hours! The event was opened by a welcome from the VP and a string quartet played both modern hits and classical music throughout the evening.

Due to the content heavy agenda, it was decided to have an informal dining option in the hotel on the second night. Delegates were able to dine when they wished in the Vox restaurant throughout the evening, which we had exclusive use of.

Following the brief of providing an informal, fun yet relaxing evening activity and off-site dinner, we sourced a coach city tour to allow the delegates to experience all the culture Berlin has to offer whilst keeping them warm in the -13 temperatures! The city tour concluded at a private Hofbräuhaus where guests we welcomed by endless pretzels, steins of beer and traditional German food.

The closing session was hosted by British Olympic swimmer Mark Foster and ultra-cyclist Jim Reeves, a great way to send the team back out into the field inspired and motivated.

The feedback from the delegates and senior members of the team was very positive, with one of the Global VP’s commenting he thought this was the best event yet. 

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