Pharmaceutical Company: Training Course

Monday, 29 September 2014

The Hotel Metropole, Brussels, Belgium

This training conference saw delegates travelling from the UK, Ireland, continental Europe, the Middle East and America to meet in Brussels for 5 days of training.

Our Delegate & Events Management team at mclcreate was enlisted to support this pharmaceutical client with a week long training session, bringing together 80 business managers to roll out a new sales model.

The client wanted a centrally-located venue with something special to differentiate it from the standard airport hotels the group had visited in the past. From this brief we sourced and contracted the historic Hotel Metropole Brussels which was built in 1895 and is the only nineteenth-century hotel in Brussels still in operation today.

The first on-site function was a ‘launch’ dinner held in one of the hotel’s beautifully ornate dining rooms.  Here we organised complimentary gift packs for the delegates, dressed the space to create an exclusive feel and showcased a marketing video for attendees.  We also sourced and laid a 16 foot-long red carpet, ensuring that guests arrived in style.

The client additionally requested two off-site dinners, to vary in style and cuisine and to include some activities particular to the area. We secured one restaurant hosted in an old Textile Factory serving modern cuisine with a Belgian twist.

Then on the final evening we organised guides to walk the group through the picturesque cobbled streets and fountains, sharing fascinating local history. They ended their tour in the city’s Grand Place where we hosted a beer tasting dinner for delegates in a private room overlooking the square.

The mclcreate Delegate & Events Management team supported the client throughout by overseeing the needs and requirements of all delegates, from facilitating arrivals and departures, to ensuring dietary requirements were met. 

We also supported the session leaders with their audiovisual and meeting room requirements, managed on-site registration, coordinated all logistics on site and acted as the main point of contact for the group.

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