Futuristic launch puts new Scottish conference facility on the map
Live events expert, mclcreate, has marked the opening of Glasgow Caledonian University’s (GCU) impressive new conference and event facility with an attention-grabbing launch production, highlighting the flexibility and functionality of this self-contained venue as well as its dramatic, contemporary interior.
Part of a £32 million campus transformation, this new state of the art event facility is located within the University’s Hamish Wood building. The versatile, new space features a 488 seat main auditorium, ten breakout areas, a unique circular glass lantern room and three new garden and courtyard for additional meeting or function use. This stunning venue is connected to the award winning Saltire Centre and set within GCU’s contemporary, compact campus.
mclcreate helped bring this flexibility to life for an audience of booking agents, potential clients and industry representatives on Thursday 19 January in a memorable launch day, hosted in partnership by GCU and Glasgow City Marketing Bureau (GCMB).
“We tasked mclcreate with helping us create a distinctive and immediate impact for our new facility,” says Julie Duncan, GCU Head of Conference and Events. “In talking with them, they clearly got that we had much more to offer the market than the traditional hotel venue. We were delighted that they brought such a fresh, dynamic and engaging approach to the launch, supporting us with a range of creative solutions that focussed attention on the different spaces and invited organisers to push their imagination in how the venue could be used.”
On walking into the building, visitors were struck by a stunningly lit interior as mclcreate flooded the crisp, white walls and pillars of the Hamish Wood building with an arresting, colour-changing LED display. Cleverly designed lighting also added to the futuristic vibe in the impressive lantern room, helping to create a much more engaging area, rather than a conventional meeting space.
mclcreate worked with GCU to demonstrate the ways in which the venue could be a canvas for personalisation and branding. The company used its expertise in creative, projection mapping solutions to beam giant-sized logos for GCU and GCMB onto the four storey Saltire Centre, part of the university’s library. In another bold statement, mclcreate built a huge 4m X 7m G-Lux wall to host static images and play video content during the day.
Meanwhile, mclcreate also worked with GCU to transform the main conference auditorium into an elegant dinner setting for a special evening occasion. Clients were able to see how this space provided the traditional option of a tiered lecture theatre but could also work as a large open area for a more informal or social gathering while the glass ceiling flooded the room with natural daylight.