#IAMUNITED New York
Saturday, 06 October 2012
Terminal 5, New York City 2012
mclcreate were thrilled to be asked to aid in Manchester United’s new campaign #IAMUNITED aimed at getting closer to the clubs worldwide fan base. To be held in New York City in October, both Manchester United legends Bryan Robson and Dion Dublin would watch live coverage of the Stoke City game with fans in a downtown city venue.
Our involvement was broad from aiding in venue finding where we presented several venues for them looking to identify one that would make the best setting for such a unique event in the most famous city in the world. We chose Terminal 5, a live music venue located in Hell’s Kitchen, Manhattan where the likes of Ellie Goulding and the Vaccines play.
Branding was of major importance, so working alongside MUFC we identified a partner in NY to help deliver the branding for the event and help take the Old Trafford experience to the fans. One example was the creation of large banners resembling those found in the stadium that were positioned around the whole Terminal 5 venue.
Working with our sister company Creative Technology based out of Chicago, the venue was fitted with a 10 metre by 3 metre screen so the match could be projected live with every one of the 2000 attendees able to watch the match and live the emotion. Additionally we produced scripts and a show running order and called the show on the day. Technically our biggest challenge was downloading content supplied by MUTV in Manchester and relaying this to the screen via two 20k projectors.
With fans arriving hours before kick-off, attendees were greeted by club ambassador Bryan Robson and his former team-mate Dion Dublin. Both ex-players expressed how impressed they were with the attendance and how excited they were to watch the game with so many fans. With banners up and songs being sung, the crowd cheered every one of United's four goals.
mclcreate look forward to future involvement with Manchester United’s campaign #IAMUNITED, and can’t wait for our next project in Kuwait.