Our Work

JTI Sales Awards

Sunday, 06 January 2013

Hilton Birmingham Metropole

Following an extensive tendering process, mclcreate were selected by Japan Tobacco International (JTI) to deliver a high profile awards event for the national sales teams. The event was to be on the theme of ‘Progress Never Ceases’ and was held in the Palace Suite at the Hilton Birmingham Metropole for 400 of JTI’s senior managers and sales staff.

mclcreate provided full production for this event and in addition to technical delivery, speaker support and on-site logistics, we provided a full program of video stings and creative content via our Creative Hub service.

mclcreate utilised a Spyder HD widescreen solution supported by four linked portrait layout repeater screens down the room to deliver the event graphics and content. The main screen was supported with custom built set panels over which we utilised our D3 projection mapping to provide interactive support to the main screen. This system allowed images to be seamlessly switched across any of the screens as well as providing panoramic wrap round graphics for the entire event. mclcreate also provided a separate room for the drinks reception complete with lighting and a custom made video display showing JTI advertising through the years.

mclcreate's Creative Hub created and delivered all graphics and slides for the event including a full panoramic animated opening video, the video loop for the drinks reception and a modern cityscape at night the backdrop for the ceremony itself. mclcreate also filmed and edited a number of testimonial and interview pieces from previous award winners across the UK which were utilised to introduce each award category. In addition mclcreate designed, printed and delivered all event materials including invites, place cards and menus.

mclcreate delivered a hugely successful event for JTI, with client feedback being very positive.

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