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M&I Forum Europe Summer 2015 - Welcome Reception

Wednesday, 01 July 2015

Sheraton Grand Hotel & Spa, Edinburgh

The M&I forum brings together service providers, hosted buyers and representatives of the meetings, incentive, conference and events (MICE) industry for networking and relationship-building.

mclcreate partnered with the Sheraton Hotel in Edinburgh to deliver this event for a highly discerning group of delegates, all event professionals themselves.

Some 600 guests flew into Edinburgh from across Europe for the meeting which was held at the EICC. The format included professional ‘speed dating’ sessions which allow attendees to meet, mingle and exchange ideas and information with as many suppliers as possible over the 4 days of the programme.

The welcome drinks reception which was hosted by the Sheraton Hotel provided a further opportunity for social interaction and engagement where delegates also experienced a taste of Scottish hospitality.

This incorporated Scottish Highland dancing along with local delicacies including haggis, fresh Scottish oysters and Shetland smoked and cured salmon. Also on offer were selections of locally sourced craft beers and of course the inevitable selection of malt whiskies from around the country.

A spectacular visual backdrop to the evening was presented on the mclcreate lightweight GLUX LED Screen product which showed a montage of images depicting Scotland’s dramatic landscapes.

As preferred supplier to the hotel since June 2013, the mclcreate onsite technical team supplied and installed all the audiovisual technology for this showcase event. We brought in a series of diverse display screens, ranging from 103” plasma screens and a 5 x 3 seamless plasma wall to a 12m x 3m 10mm pixel pitch Glux LED solution, all of which helped provide the visual wow factor for the Welcome Reception.

We also used our new Dataton Watchout 6 multi-display software to manage visual content across the different screens, harmonising the displays and overcoming the varied aspect ratios that were inherent across the multiple visual platforms.

Client feedback

“Thank you so much. It was a great success, and the screen, especially the Glux, certainly impressed everyone in the room. We could not have done such an event without your kind support.”

Abigail Delia Clark, Senior Groups & Events Executive, Sheraton Grand Hotel & Spa

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