mclcreate and Multiply – a perfect blend for Highland Park
Hailing from the Orkney Islands, Highland Park whisky required its Midwinter Social event to draw on the brands Nordic heritage as a celebration of food, drink and culture. In November, the Highland Park Midwinter social held residency at London’s Boiler House for two nights, with live communications company mclcreate working alongside marketing communications agency Multiply to help provide an unforgettable event.
Taking place over two evenings at the Boiler House on Shoreditch’s Brick Lane, visitors were welcomed by stunning projections of the Orcadian night sky, Viking carvings, scenic installations and ‘Eunson’s Bothy’, a photo booth housed in a replica of the founder, Magnus Eunson’s dwelling. The projections beautifully captured both the Orkney Isles’ scenic landscapes and traditional Viking design, creating truly immersive experience.
mclcreate, in partnership with Projector Club, provided the full set dressing for the event, utilising its AV, staging and events know-how to facilitate the DJs, lighting design and projections. This technological aspect to the event, blended seamlessly with the heritage inspired log fires and cuisine as Nordic-inspired street food vendors operated outside, offering dishes strongly influenced by the Viking’s love of meat and the Orkney’s delicious local seafood.
Highland Park whisky provided the link between the traditional Orkney Island elements and the cutting edge technology. Highland Park Ambassador and whisky expert Martin Markvardsen hosted whisky tastings next to a fire pit throughout the event, with cocktails and hot toddies also available.
“The brand embraces the extremes that have shaped its home of the Orkney Islands, where nature’s strongest and most unruly forces challenge everyday life. We talked to mclcreate about our Midwinter Social event blending the right amount of heritage-inspired elements with modern aspects to ensure visitors were fully immersed in the evening,” comments Kirsty Cameron from Multiply. “They certainly delivered!”