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NFU Annual Conference 2015

Friday, 27 February 2015

International Convention Centre (ICC) Birmingham

A total of 1350 delegates arrived at the ICC Birmingham for the annual conference of the National Farmers’ Union (NFU).

Having delivered the production of this high profile event for the past 5 year, this time mclcreate also provided NFU with a custom-built conference app to help engage and inform delegates before, during and after the event.

This was a bespoke version of the Into app, created and developed by mclcreate. The app was fully NFU-branded, and contained a wide range of functions that allowed the client to create an interactive delegate experience.

Into was used to house and convey event information such as the agenda, venue layout map and speaker profiles. It also enabled social media interaction through use of the internal ‘speakout’ function. A poll of users revealed that 90% had found it useful, with 30% saying it had been ‘very useful’.

In addition to the digital elements of the event, mclcreate also provided the technical production for the conference, covering all elements – from creating onscreen content and installing top-of-the-range production equipment, through to the design and build of the Members Zone exhibition area. All of this support was delivered from mclcreate’s own extensive in-house resources.

The main conference set consisted of a super-widescreen projection screen, driven from our Spyder widescreen processor with images provided by HD Panasonic Projection. The stage set featured four shaped projection screens built into the backdrop as interactive features, along with branded print backdrop panels and a custom-built top table.

The NFU Members’ Zone was a key exhibition area. We brought in our special mclcreate Exhibitions division to provide stand build, graphic print and on-site management.

Feedback from the client:

"mclcreate were highly responsive throughout the project and working with you was a pleasure. The into app and the stand build for the Members Zone were excellent.”

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