EPSON AT ISE 2017: STAND
“Make our booth at Integrated Systems Europe (ISE) 2017, the stand out at the show!”
That was the challenge laid down by electronics giant, Epson Europe, as it launched its range of laser projectors at the world’s largest trade exhibition for audio-visual (AV) professionals.
Well, we always like a challenge!
*Epson’s booth was adjudged Best Stand Over 100m2 at the event in the inaugural ISE 2017 Stand Design Awards, independently organised and judged by EXHIBITOR magazine. ISE 2017 saw 1,192 of the world’s leading AV equipment vendors showcase their products and services to an all-time high audience of 73,413 registered visitor attendees.
Our solution was built around ingenious projection mapping. The creative vision for our piece mirrored the geometric shapes of the Epson stand. Patterned projection windows encircled a Mercedes–AMG Petronas Motorsport Formula One™ car (Epson is a team sponsor!) which was suspended horizontally onto a 9m x 7m wall. Connected narratives filled each geometric window whilst the car itself also formed part of this canvas, as it moved from the grid onto an F1 circuit.
The three minute mapping story, repeated on a loop throughout the four day show, then transformed into an explosion of rich, organic colours, shapes and effects to reveal the powerful capabilities of the Epson EB-L25000U projector, one of fourteen used in the show. Our team of four expert technicians built this precision set up for the Epson Stand in just 36 hours. No wonder Epson scooped *Best Stand Design Over 100m2 at the event!