The benefits of gamification at your events
Friday, 01 April 2016
What is gamification?
Building gameplay into an event experience. Technology can be used to set challenges, award points and encourage co-operation or competition. Using a customised event app, event organisers can set up a system that awards points to users for a whole variety of activities, from engaging with information on the app, to visiting stands at-event and scanning QR codes.
BENEFITS OF GAMIFICATION
Build anticipation before the event
Your delegates can start to build up their score even before the event, by doing simple things like creating a personalised schedule, or uploading their own documents.
Encourage interaction between delegates
Events are social, so you can encourage messaging and user interaction by awarding points for these activities as well.
Ensure key documents and resources are viewed
You spend ages ensuring essential information is available in one place, but can’t help wondering - has everyone seen it? One way to nudge delegates towards accessing those key resources is to give them points for it! Higher scores can be assigned to the most important information on the app.
Track in-event footfall and traffic
Once delegates are at the event, the gamification becomes a bit of a treasure hunt. Attendees explore different stands and areas, collecting information and scanning QR codes to record their progress. This provides useful data about how people move around an event.
Control the flow of people around a site
For large-scale events and exhibitions, you can use gamification to segment people into groups, send them on different routes and spread the flow of traffic. Is there one area that is missing out due to its location or a lack of interest? You can boost its footfall by assigning higher points to QR codes scanned there.
Foster teamwork and friendly competition
All of this point-collecting feeds into a leaderboard, encouraging a healthy sense of competition that galvanises delegates into action. Especially if there is a prize on offer for the overall winner or winners.
To get the most out of gamification, real engagement has to be encouraged. Building in feedback sessions and putting exhibition stand holders in charge of the QR codes are two good ways to ensure delegates fully engage with the information available.