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The future of events; Facebook, Live Streaming & VR

Thursday, 14 July 2016

We are often asked for the latest technology or piece of equipment when planning an event. The events industry, like all others, has to adapt to be well positioned to utilise the advances coming our way from the technology world.

At a recent Facebook developer conference, CEO Mark Zuckerberg revealed the new innovations for Facebook. As well as announcing a Live API (Application Programming Interface) to developers, as a stable live video tool, Facebook also announced a video capture system ‘Facebook Surround 360’.

The events industry looks set to play an important role in the development of these new innovations by Facebook. Social media as a whole has so far proved a very useful tool for events, due to its immediacy and clever usage of localised content through hashtags, particularly prevalent on Twitter.  In 2015 Twitter acquired the live streaming application Periscope, as a means to bolster its live-streaming offering. Users live-stream content from mobile devices, with the platform recently surpassing 200 million broadcasts worldwide. So with the introduction of a live-streaming tool, it’s clear that alongside Twitter, Facebook sees this as an important area of growth in the coming years.

But what does it all mean? And how can it really impact the events industry?

Well, for a start, recent stats suggest Facebook has 1.59 billion users and Twitter boasts 310 million active monthly users. As we all know, social media is big business. So much so, that Microsoft has recently acquired the professional social media platform LinkedIn for £26bn, which features more than 430 million users worldwide. With the Microsoft Azure Media Services already supporting live streaming, the integration of this feature within LinkedIn would certainly add an extra dimension to the de facto business-to-business social media.

Our services are already greatly enhanced by utilising technology to create 3D models of events, enabling clients to see a representation whilst still at the planning stage.

And by working with new video-streaming platforms, the concept of Virtual Reality technology can be introduced, presenting a whole new events proposition.

Virtual Reality pioneers Oculus, is one of a number of companies at the forefront of VR technology, with its highly anticipated Oculus Rift VR headset slowly making its way to the market.

We know that by successfully applying this technology to the events industry presents a fantastic opportunity.  Creating an event experience where remote attendees can not only view event content but also interact with other attendees would result paradigm shift in the delegate experience.

Over the years, there has been plenty of talk about “the totally immersive event” experience. Consistently at the forefront of event technology, you can count on us to deliver it.

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